Redirecting Traffic
As a creator, you must ensure all e-commerce content posted on TikTok Shop comply with TikTok Shop Platform Policies and Community Guidelines.Note: The content below is for guidance only. TikTok Shop reserves the right to enforce any content it considers to be inappropriate for any reason.⏱️ Reading Time: 4-5 mins
🎥 In this video, our TikTok Shop expert explains how to avoid enforcement action related to redirecting traffic.
⚠️ This video is for educational purposes only. Additional policy reviews may also apply to your promotional videos.
What is Redirecting Traffic？
Redirecting traffic happens when a seller or creator encourages users to leave TikTok Shop to visit another platform (or website) to purchase products elsewhere.Why to Avoid Redirecting Traffic
TikTok Shop does not allow redirecting traffic, as we cannot guarantee the safety or security of transactions/activities that take place outside our platform. Links to other websites that are not regulated by our platform may pose online safety risks to our users, such as scams, phishing or the unauthorised collection of customer information.Creators who violate the 'Redirect Traffic' policy may be subject to platform penalties in accordance with our TikTok Shop Creator Performance Evaluation Guidelines.
Examples of Redirecting Traffic Content
Redirecting traffic happens when users are encouraged to leave the platform through external links or contact details shared in content, to purchase products elsewhere.📍Note: "Content" may be in various forms, including e-commerce shop windows, videos, and livestreams. The content included in cover pages, titles, hyperlinks, anchor links, descriptions and other features are also subject to our policies.
The following are examples of redirecting traffic:
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The creator gives a demonstration on how to make a purchase from their Amazon listings on a phone. | The creator announces that the shoe being promoted in the video has a big discount. The discount is only available on another website and the creator mentions the website address | The creator mentions that users interested in buying wholesale products can contact the creator through WhatsApp. |
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The creator prompts the user to click a link in their profile’s bio and the link leads to the creator’s Etsy shop. | 'Scan this QR code to buy our product' |
Best Practices to Avoid Redirecting Traffic
- Don't provide external websites or contact information in your comments section or share links to external promotions or deals.
- Don't include external links, social media usernames, websites or contact information in your product descriptions, content or bio.
- Don't ask your audience to click on links that will take them off TikTok Shop.
- Avoid asking audience members to follow or interact with phone numbers and other personal information in your bio, video description or video.