Creator Pilot Program

image

In what countries is the TikTok Shop Creator Pilot Program live?

The TikTok Shop Creator Pilot Program is currently only in Italy, France, Germany, Spain and Ireland.

What is the TikTok Shop Creator Pilot Program?

When you sign up as an e-commerce affiliate creator, you will enter a Creator Probation period for the first 30 calendar days. During this time, temporary limits will apply to how much shoppable content you can post. These limits are designed to ensure creators produce high-quality content and familiarise themselves with our platform policies.
There are also requirements that must be met during the 30-day probation period. Once these criteria are met at the end of the 30 day period, creators will graduate from probation and unlock full account capabilities.
👉 Click here to learn more about how to post high quality content. IE | ES | FR | IT | DE | PL | NL | BE

What are the content limits during and after the Creator Pilot Program?

During the 30 day probation period, creators can only upload up to 3 Shoppable Videos per day (21 shoppable videos per week).
After successfully graduating from the creator pilot program, e-commerce creators will be limited to posting 50 shoppable photos and 25 shoppable videos per day.

What are the graduation criteria for the Creator Pilot Program?

To graduate from the Creator Pilot Program and unlock full e-commerce access, creators must meet all of the following requirements during the 30-day probation period.
Graduation Criteria
Requirements
  1. Shoppable Content or Orders Received
  • Post at least 1 shoppable LIVE (must be 5 minutes or longer); OR
  • Post 6 shoppable videos (each 8+ seconds) even if it's set to "Only Me" ; OR
  • Generate 10 or more orders
  1. Policy Compliance
  • Your CHR score must be higher than 176 points

What happens if creators don't meet the Creator Pilot Program criteria?

Creators who do not meet the graduation criteria will remain in the program for another 30 days. This probation can be extended indefinitely until all requirements are met.

How is shoppable content counted toward the Creator Pilot Program’s weekly limits?

For Shoppable Videos

Each time you post a video with a product link, it will count towards your weekly limit of 21 shoppable videos per week (3 shoppable videos per day).
What counts towards the weekly limit
What does not count towards the weekly limit
  • You post a shoppable video, even if it's set to "Only Me"
  • You schedule a shoppable video (this will be deducted at the time of scheduling, not posting)
  • You add a product link to an existing video
  • Your shoppable video is removed due to a content violation
Note: Deleting a shoppable video doesn’t remove it from your count
  • You post a video without a product link (making it not a shoppable video)
Your video fails to publish or is saved as a draft